Owning a premium domain name is akin to owning the best possible real estate location in a major metropolitan city. It is that one perfect venue where there are hundreds of people passing by and even more, thousands of people, talking about the business. It is the prime spot in New York City’s Time Square on New Years Eve. It might cost a bit more to acquire the locale, but the return on your investment will be well worth the initial start up funds.
Imagine having the ability to not only brand your business as one of the best, but also to be able to get the edge on marketing and search engine optimization. Imagine having the ability to be able to stick out among your competitors and to be able to get the step up you need to take your venture to the next level. Now imagine if that were as easy as finding the perfect domain name that is the best fit for your image. Often times, the solution is that simple.
There are stories constantly about companies beating out their competition because of the domain name they chose to use. It is just as powerful as investing in the Time Square location, if not more so. This has been proven time and time again, and if you decide to invest in a domain name for your online needs, you will see the return on your investment like many companies before you.
So, why should I buy a premium domain name? Should be, why did I ever think twice?